A physical copy of the book titled "The Lion Is You" by David Gerber, with a foreword by Andrew Ladd, stacked on top of two other copies of the same book.

THE LION IS YOU

Lessons from the Wild on Coming Alive Again

Most people rate their life on a scale of 1 to 10 and call a 7 good enough. David Gerber did too — until life shattered the glass walls of his perfectly constructed world.

In The Lion Is You, David weaves the art of tracking wild lions through the African bush with his own journey through divorce, grief, and a radical return to aliveness. Each chapter draws a parallel between the principles of tracking and the principles of living a fully alive life — from discovering your first track, to following the string, to finding the wild, untamed creature at the other end.

Part memoir, part field guide — this book is for anyone who senses that more is waiting beyond the safe, predictable life they’ve been living.

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Book Release 21 April

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Book Release 21 April ●

Cover of the book titled 'The Lion Is You' by David Gerber, with a foreword by Andrew Ladd, featuring a brownish-orange background with white text.

  • How to recognize the invisible cage you’ve built around your life — and what it takes to break free.

  • The ancient art of tracking as a framework for navigating uncertainty, grief, and transformation.

  • Why “1–10 living” is the lie keeping you small, and what exists beyond the scale.

  • How to follow the first track when the path forward is unclear.

  • The difference between being alive and feeling fully alive — and how to close the gap.

  • What standing 30 feet from a wild lion teaches about fear, presence, and courage.

  • Why your breakdown moments contain the clues to your next breakthrough.

  • How to stop forcing outcomes and start trusting the process.

  • Practical reflection questions at the end of every chapter to apply each lesson to your own life.

  • A new definition of leadership rooted in vulnerability, wildness, and aliveness.

Inside this book, you will discover:

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From the book:

“Standing there, in the wilderness of South Africa, with a two-hundred-fifty-pound lioness bearing down on me at fifty miles per hour, all that emotional torture disappeared in an instant. It wasn't fear. It was presence. It was something I hadn't felt in so long. I felt truly, unmistakably alive."

About the Author

David Gerber spent forty years building a life that looked right from the outside. Then it fell apart, and what he found on the other side changed everything. Today, he's a Partner and executive coach at Novus Global, a certified lion tracker, and a TEDx speaker with over one million views. He splits his time between Denver, Los Angeles, New York City, and South Africa. The Lion Is You is his first book.

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What Others Are Saying About this Book

  • "What stood out immediately wasn't his ideas — it was his presence. This book reflects exactly that: clarity, courage, and accountability without pretense."

    — Blake Wheeler | Former NHL Captain

  • "David embodies transformation, not as a concept, but as a daily practice. If you're ready to stop coasting and start living, this is the book."

    — Kat Harris | Speaker, executive coach, facilitator and author

  • "Very few coaches have the depth, presence, and integrity that David brings into every room. This book is an invitation to come alive again."

    — Jason Jaggard | CEO of Novus Global and Cofounder of the Meta Performance Institute