From “Do the Work” by Steven Pressfield:
At least twice a week, I pause in the rush of work and have a meeting with myself. (If I were part of a team, I’d call a team meeting.) I ask myself, again, of the project; “What is this damn thing about?”
What.
Is.
This.
Damn.
Thing.
About?
Do you know why you are doing what you are doing today?
What is the desired end result?
What is it about?